That idea became the Bored Ape Yacht Club (BAYC), launched in April 2021. Each of the 10,000 NFTs wasn't just art — it was a membership pass to a digital club with real-world energy. Inspired by early crypto pioneers who aped into everything, hit it big, and somehow still looked bored, the Bored Apes quickly struck a chord.
Almost overnight, a community began to form — one that felt different. It wasn't just about NFTs anymore; it was about culture, identity, and shared ownership.
That momentum led to new additions: the Bored Ape Kennel Club dogs, and Mutant Apes via a novel mechanic involving transformative serums
BAYC quickly became the most iconic NFT collection in the world, and Yuga emerged as one of the fastest-growing companies in web3. In 2022, Yuga's universe expanded beyond Apes with the announcement of Otherside — a gamified metaverse built to be open, collaborative, and community-driven.
In 2024, Yuga helped launch ApeChain — a Layer 2 blockchain designed to power everything in the Yugaverse, from gaming and identity to culture and commerce.
As ApeChain gains momentum, new projects and community-led activations are coming to life, and Otherside continues evolving through demos, creator tools, and collaborative development.
Through every chapter, Yuga has stayed true to the values of web3 — decentralization, ownership, and community. From headline-making drops to global festivals, Yuga continues to shape what's next by putting its community at the center of everything it builds.